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A little bit

Lesinski-Alexa-2324-Headshots-2.png

about me.

My passion for design blossomed during my studies at The College of New Jersey, where I specialized in Graphic Design and Marketing. An invigorating internship with the Philadelphia Flyers fueled my dedication to the sports industry, which I further honed during my nearly
five-year tenure with the Memphis Grizzlies. During my time in Memphis, I adopted a dachshund named Jimmie, who has been my loyal companion on road trips to over ten states.

Currently based in Milwaukee, I am proud to contribute to the success of the NBA Championship team, the Milwaukee Bucks. Additionally, my journey has led me to a variety of freelance opportunities where I have created custom art pieces for individuals and designed graphics packages for notable brands such as the Tennessee Titans, Black Tap Craft Burger & Beer,
Small Studio Brand Shop, and MicroTek
.

As I eagerly anticipate the future, I am excited about the design and life adventures that await me. I am committed to continuing my growth in the design field and exploring new opportunities.

SKILLS + EXPERTISE

SOFTWARE
SKILLS

Adobe Creative Suite

Microsoft Office

Google Docs

Beautiful.ai

Wrike

DESIGN
EXPERTISE

Digital + Print + Interior Design

Typography + Layout

Traditional Art

Color Theory

UX Design

PROFESSIONAL
SKILLS

Creative Leadership

Project Management

Brand Development

Team Collaboration​

Visionary Thinking

Strategic Planning

Visual Storytelling

Problem-solving

Adaptability

WORK EXPERIENCE

Freelance

United States

Artist + Graphic Design
Aug. 2021 - Present

  • Versatile artist and graphic designer with a portfolio featuring personalized oil paintings and design solutions for individuals and companies

  • Contributed to shaping brand identities through graphics packages for Small Studio Brand Shop and MicroTek

  • Designed impactful presentations for Black Tap Craft Burgers & Beer and created memorable logo packages for personal ventures

Milwaukee Bucks

Milwaukee, WI

Creative Lead
Design + Presentation

Oct. 2022 - Feb. 2024

Lead Presentation Designer
May 2021 - Sep. 2022

  • Lead strategic planning, team management, project oversight, and creative direction to drive innovative design projects aligned with organizational objectives and brand identity guidelines. This involves collaborating with partners, guiding cross-functional teams, and staying abreast of industry trends to deliver high-quality creative solutions that resonate with target audiences

  • Adjust initial outlines as needed and establish creative solutions to enhance brand image across all platforms

  • Specialize in presentation design, collaborating with partnerships, executives, sales, arena operations, marketing, and more to create presentations, flyers, social graphics, and print products that uphold brand standards and effectively convey data

  • Expertise extends to various design projects, including social graphics, products, interior designs, templates, logos, and branding, crafting a compelling visual narrative for brands like the Milwaukee Bucks, Bucks Gaming, Fiserv Forum, Deer District, GATHER at Deer District, MECCA Sports Bar & Grill, and The Beer Garden

Memphis Grizzlies

Memphis, TN

Graphic Design Manager
Jul. 2019 - Mar. 2021

Graphic Design Coordinator

Nov. 2016 - Jun. 2019

  • Managed a team of graphic, production, and motion designers, providing creative direction, task delegation, and strategic campaign planning

  • Organized information and collaborated with other teams to establish goals and translate requests into impactful designs using tools like Wrike

  • Maintained brand guidelines across the company, ensuring quality and consistency

  • Curated the visual brands for the Memphis Grizzlies, Memphis Hustle, Grizz Gaming, Grind City Media, and FedExForum

  • Oversaw the creation and supervision of various design activities, such as game programs, giveaways, sales campaigns, partnership decks, arena gameday assets, web graphics, logos, illustrations, advertisements, brochures, flyers, and social graphics. Actively participated in brainstorming sessions, developed high-impact creative, and successfully engaged partners and fans.

Tennessee Titans

Nashville, TN

Freelance Graphic Designer
Apr. 2019 - Jun. 2019

  • Rebranded in-game entertainment teams, including the Titans’ drumline, through collaboration with various teams. Created new identities and logos for groups like the Tennessee Titan Cheerleaders and Blue Crew Drumline.

MetaSource

Bristol, PA

Graphic Designer
Jul. 2016 - Nov. 2016

Marketing Intern
Mar. 2015 - Jun. 2016

  • Managed social media platforms, websites, trade shows, whitepapers, and case studies at MetaSource

  • Utilized Salesforce to strategically track posts and ads, leveraging innovative ideas to promote products and events effectively

  • Published case studies and whitepapers to remain on the cutting edge of industry trends, presenting insightful infographics, articles, and new products

  • Created impactful landing pages and email templates in Salesforce to enhance client awareness of products, services, events, and news

  • Orchestrated the branding for trade shows, overseeing appearances, advertisements, sales sheets, slideshows, banners/backdrops, timelines, infographics, whitepapers, and case studies to engage prospective and current clients, contributing significantly to marketing success

Philadelphia Flyers

Philadelphia, PA

Digital Media Intern
Jan. 2016 - May 2016

  • Collaborated with Digital Design team to create gameday graphics, player status visuals, digital ticket sale graphics, and social infographics. Assisted in game graphic production.

  • Contributed to marketing for Kids Club app, engaging with fans in arena to enhance in-person interaction and socialization.

Creative Manager
Design + Presentation

Mar. 2024 - Present

Graphic Design B.F.A.

The College of New Jersey

Ewing, NJ

  • Minor in Marketing

  • Graduated Cum Laude

  • Achieved Dean's List

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