CREATIVE LEADER // DESIGN STRATEGIST // BRAND ELEVATOR
ALEXA LESINSKI
Creative & Leadership
That Delivers Results
I have nearly a decade of experience shaping brand identity, leading teams, and delivering high-impact campaigns across digital, print, packaging, and experiential channels. I combine strategic vision with hands-on execution to create results-driven creative that elevates brands and drives business growth.
I’ve mentored and guided design teams of 2–10+ while collaborating with multiple teams simultaneously, overseeing projects that reach millions of consumers and consistently meet deadlines and budgets. My leadership focuses on collaboration, idea translation, and brand-defining moments, while aligning creative output with business objectives.
GLOBAL PRODUCT LAUNCH CAMPAIGNS
Delivered 500+ multi-channel assets in seven weeks for a campaign; generated 89M+ impressions, 4.6M+ engagements, and $2.9M+ earned media value.
BRAND & EVENT GROWTH
Achieved 152% higher attendance, increased donations, and grew activations from 80 to 200+ by overhauling brand identity and strategy.
COMPANY WEBSITE REDESIGN
Spearheaded redesign for a national site; drove 177% increase in web traffic and deeper user engagement metrics.
EXECUTIVE PITCH MATERIALS
Produced visually compelling pitch and proposal materials that directly influenced multimillion-dollar contract signings and renewals.
AWARDS & RECOGNITION
Multiple national and industry awards including two Gold MUSE awards for Social Media & Promotional Design.
PARTNERSHIP CAMPAIGNS
Directed creative for large-scale campaigns
in partnership with brands such as Nike, Anheuser-Busch, FedEx, SC Johnson, Motorola, Hennessy, Live Nation, and more.
TECHNICAL SKILLS
Adobe Creative Cloud
Photoshop, Illustrator,
InDesign, After Effects,
Lightroom, Acrobat
Figma
PowerPoint
Keynote
Canva
Beautiful.ai
Basic HTML & CSS
UX/UI Design
Prototyping
PROJECT MANAGEMENT
Wrike & Asana
Timeline Planning
Workflow Optimization
Cross-Team Communication
Creative Operations
Team Collaboration
Project Scheduling
Feedback Management
Deadline Management
Presentation Coordination
STRATEGIC SKILLS
Branding
Creative Strategy
Campaign Development
Art Direction
Marketing Strategy
Copywriting
Visual Storytelling
Content Planning
Creative Pitching
Presentation Development
Team Leadership
Integrated Marketing
MY DESIGN ARCHIVE
Not every project comes with a long story. Some are best left to speak for themselves. Here’s a look at more of my work.
BRAND PORTFOLIO
Highlighted Projects & Case Studies
Elevating Fiserv Forum
Directed branding, design systems, and artist/fan experiences to reposition Milwaukee as the premier
Midwest destination
RESULTS
150% event growth (80 → 200+ annually), 110+ major concerts, top-25 North American concert venue ranking, and marquee events like the 2024 Republican National Convention
Memphis Dog Programs
Led planning and creative
for Adoptable Pet Night, Hustle & Hounds, and the Dachshund Dash
RESULTS
3x ticket sales on dog nights, raised funds and awareness for local shelters, and helped get more than half of featured dogs adopted or fostered while creating nationally recognized theme night jerseys
Bucks All-Star Campaign
Led creative for a MECCA-inspired, multi-channel All-Star voting push across in-arena activations, web/app, email, SMS, social, and a MIAD art partnership
RESULTS
2 All-Star starters, Damian Lillard’s historic MVP and 3-Point Contest win, +89M impressions and $2.9M post valuation
PARTNERSHIP PORTFOLIO
MY INSTAGRAM FEED
See my latest design projects, behind-the-scenes, highlights, and fine art on my Instagram feed. Connect, explore my work, and follow me @alexalesinski
Driving Business Results
FEEDBACK FROM COLLABORATORS
Deals that the team may not have been able to close before, we are now closing consistently because of Alexa’s incredible work. Her innovative approach to design has elevated how we communicate ideas, making complex information easy to digest for our partners — and it’s directly impacting our success.